For the person deciding what the hour is about
Before a title, a description or an agenda, there is the topic — and one page holds one session on one subject. Here is where a registrable topic comes from and how narrow it has to be.
Most of the work on a webinar page is presentation, and none of it can rescue a subject nobody wanted. Which is the useful thing to remember when you are stuck: the page is not where registrations are won, only where they are lost. A narrow topic on a modest page will fill a room; a broad one on a beautiful page will not, because the reader cannot see themselves in it.
So the shortlist should come from evidence you already own rather than from a brainstorm. The questions that arrive in your inbox are a topic list with the demand already tested. The explanation you have given four times this month in a meeting is a session. The argument you keep losing is a session with an audience on both sides.
Whatever you have explained more than twice this quarter is worth an hour. The test is that the question arrives unprompted — people asking about January payroll checks are a topic; people who might possibly be interested are a hope.
Topics that involve a screen, a document or a physical object carry themselves. Building a rota on the ward template, reading one grant application line by line, scanning a print from a box of negatives — a demonstration answers the objection about whether anything real will happen.
Not a subject but a choice: whether to change handover times, whether to resubmit a refused application, whether to digitise in-house or send the collection out. Decisions come with deadlines attached, which is why they convert.
A session built around what went wrong reads as candour rather than instruction, and it is the easiest kind to talk for an hour. Rebuilding payroll twice after the rules moved gives you the shape of the evening for free.
Each left column is a category you cannot fill an hour with honestly; each right column is a session one page can hold.
Too wide: everything about payroll. A page's worth: the five checks to run before your next cycle, and what each one has caught in practice.
Too wide: workforce management for hospitals. A page's worth: the two places a night-shift rota breaks, with the ward template on screen.
Too wide: fundraising for small cultural trusts. A page's worth: why applications get refused in the first paragraph, one submission read aloud.
Write the description paragraph first, even though it sits below the title on the finished page. Who this hour is for, what they will be able to do afterwards, how long it runs — if those three lines are hard to write, the topic is not ready, and building the page will not improve it. That paragraph is worth keeping as the topic's real test: an audience line and its outcome belong inside the description, which is copy guests actually read on the page.
One honest note about volume. If you have four topics and one date, resist the temptation to describe them all on the same link. Running a season means a page per session, each with its own address, its own capacity and its own list — the same shape repeated, which is far quicker the second time because the biographies and the structure already exist.
How it works
Inbox, meeting notes, the things people message you about. Do not invent demand; write down what has already arrived unprompted.
Subject to decision, category to task. Anything that still needs the word about to connect two halves is too wide for a single page.
Durations and a takeaway each. If the outline runs dry at thirty minutes, you have found the topic's real size, and that is worth knowing before a date is announced.
Draft it in the app or message Jitabi the subject and let it lay out the sections, then cap registrations to what the room you are presenting in can genuinely hold.
Questions
A page holds one live session, so two subjects means two announcements, two start times and two lists of registrants — which is two pages. A single session can of course cover one topic from two angles, and that is what the agenda chapters are for.
Draft the agenda. Four chapters with durations and a takeaway each, including the demonstration and the part where questions are handled, is roughly an hour. If you cannot get past two chapters without repeating the description, the topic is a section rather than a session.
You can announce a date before registrations open and see whether people write to ask about it. A plainer test is closer: count how often the question has already arrived unprompted this quarter. Two is a topic; none is a hope.
Yes, and often the easiest one, because the audience is known and the questions already exist. Expense rules that change on the first of the month, a process handover, a system you are all about to be moved onto. The same page shape works: description, agenda, names, registrations against a capacity.
It drafts the page from what you decide, which is the right division of labour. Jitabi will structure the agenda, write a first description and lay out the speaker sections from your message, but the subject has to come from the questions your own audience is already asking you.
Get Started
Narrow it until it can be shown on a screen in an hour, outline four chapters, and you have a session one page can hold.
