For the page that has to convince someone
An agenda written in chapters — each with a duration and a takeaway — tells a visitor whether the hour is worth their evening. Four worked shapes below, and how to write the lines.
A block of prose describing the session asks the reader to trust you with sixty unidentified minutes. A list of chapters with times against them answers the actual question: what happens at twenty past seven, and is it worth sitting through to find out. It is the difference between a menu and a note saying dinner will be good.
It matters most on a registration page, which is read by people who have not committed yet. A visitor deciding at nine o'clock in a hallway does not want the speaker's life story first; they want the shape of the hour, in one scan.
Each chapter in the product takes a title, a duration and a takeaway. The takeaway is the line people remember, so it is worth writing last and cutting hardest.
Written as chapters with durations and takeaways, the way the field holds them.
Chapter one, ten minutes: where the current rules came from, and which ones actually bite. Chapter two, twenty minutes: the three cases a small firm meets most often. Chapter three, fifteen minutes: worked example, live, mistakes included. Chapter four, fifteen minutes: what to change on Monday morning, with questions taken at the end.
Chapter one, ten minutes: what you will build today and what to have open before you start. Chapter two, thirty minutes: the method, shown end to end. Chapter three, thirty-five minutes: everyone tries it while the speaker walks through the room. Chapter four, fifteen minutes: two volunteers show what they made, and the material is sent afterwards.
Chapter one, five minutes: why this changed, in one page. Chapter two, twenty minutes: the new process, step by step. Chapter three, ten minutes: the two things people get wrong. Chapter four, ten minutes: what each person is responsible for from Friday.
Chapter one, five minutes: framing from the host. Chapter two, twenty minutes: the outside view. Chapter three, five minutes: what the room usually gets wrong, from the host. Chapter four, twenty minutes: the two of them arguing politely about what to do, then one clear recommendation.
Three parts per chapter. If one is missing, the agenda stops working as a decision tool.
"Cases a small firm meets most often" beats "Part two". A title should be recognisable to someone who knows nothing about your subject and still sound specific to someone who knows everything.
Write the minutes you actually plan to spend, then check they add up to the length stated on the page. Chapters totalling seventy minutes under a headline promising an hour is the fastest way to lose trust.
Not "we will cover compliance" but "you will leave knowing which three forms to file". This is also where the outcome of the session belongs — the page has no separate outcomes block, so the chapters carry it.
Five rules that survive contact with a co-host who wants to add another section.
Under the title and the short description, above the register button, and never collapsed behind a link. People scroll to it the way a person scrolls to a train timetable: quickly, looking for one number.
The agenda also carries the audience line, which the product does not render as a separate block. So if you want to signal who the session suits, write it into a chapter title or the description: "the three cases a small firm meets most often" tells an accountant that this hour is theirs without a heading about target audience.
Finally, a label. A session is either a webinar or a workshop here, and the agenda is what makes that choice believable: a workshop with no hands-on chapter is a webinar wearing a different name.
How it works
Message Jitabi or open the web app and say what the hour is about, how long it runs and who it is for. Drafting a first agenda from a paragraph is the quickest way to get something to edit.
Add each chapter with its duration and the line the room takes away. Watch that the minutes match the length promised at the top.
Since the page shows no separate outcomes block, the takeaway lines are where the promise lives.
The same chapters become the minute-by-minute plan you present from, so nothing needs rebuilding the day before.
Questions
In sessions under an hour, no; a break is a signal that people may leave and not come back. In a ninety-minute workshop, yes — write it as a chapter with minutes so nobody has to ask whether they can stand up.
Only if you are holding a fixed block for it. We do not provide a Q&A tool, so the questions happen in your meeting platform's chat or out loud; promise a shape you can actually deliver rather than an interactive feature.
No. A page is one session, so a second date needs its own page. If you run the same material monthly, write the agenda once, then duplicate the session details onto the new page and adjust the times you need to.
Chapter titles and takeaways describe what will be covered, not how. If your value is a specific method, name the shape of it and keep the working parts inside the session itself.
Get Started
Write the agenda the way a stranger reads it — scanning for the shape of the hour — and it will fill the room better than any paragraph of description.
